Clean up installation directory choices for extensions.

Arrange for the control files to be in $SHAREDIR/extension not
$SHAREDIR/contrib, since we're generally trying to deprecate the term
"contrib" and this is a once-in-many-moons opportunity to get rid of it in
install paths.  Fix PGXS to install the $EXTENSION file into that directory
no matter what MODULEDIR is set to; a nondefault MODULEDIR should only
affect the script and secondary extension files.  Fix the control file
directory parameter to be interpreted relative to $SHAREDIR, to avoid a
surprising disconnect between how you specify that and what you set
MODULEDIR to.

Per discussion with David Wheeler.